The Hartford is a founding sponsor of the US Paralympic team. We had the opportunity to create a film with Brad Snyder, whose blindness never stopped him from setting swimming world records. The video was shared thousands of times in social media, creating value for The Hartford’s offering, and raising awareness for the Paralympic games.
The Nokia Lumia Icon had features no other phone could match. We created a series of videos shot entirely on the phone to demonstrate Icon’s incredible capabilities. The skeptical director said, “A phone shouldn’t be able to do this.” It did and more. The videos captured over 125,000 views, tens of thousands of likes and 15,000 retweets.
Partnering with AIG creates a wave of confidence that keeps businesses ready to take on whatever comes. This omnichannel campaign helped generate awareness about AIG’s risk expertise in everything from cyber to Directors and Officers insurance.
Our outdoor campaign did more than just build awareness and offer wellness suggestions. It motivated employees to become brand ambassadors. Employee feedback was overwhelmingly positive for our winter/holiday effort and hundreds shared the work on their social feeds.
At the Windows Brand Lab, we spearheaded the global digital and social launch of Microsoft’s AI, Cortana. The content we created garnered over a million organic views, countless national earned media mentions and was a top 5 trending subject in social media on launch day.
Position Boston as the Silicon Valley for medical research and Dana-Farber at its core. This documentary film helped inspire millions of dollars in new funding, create awareness and affirm their position as the global leader in discovering the cure for cancer.
These posters helped raise awareness for blood donation for our local Red Cross organization.
Deloitte’s Business Chemistry identifies four major business behavioral types and explores how they interact with each other. This podcast series was created through Grey Market Digital had guests tell stories of how Business Chemistry impacted their team and business performance. The podcasts had four times more listeners than previous Deloitte content. I worked on 6-10.
Horizon BCBSNJ is dedicated to keeping customers ahead of the curb in health plans, while never losing that human touch.
Restaurants Unlimited is a holding company for restaurants offering some of the most picturesque locations and delicious menus you’ll find.
Schilling Hard Cider is one of the fastest growing cider brands in the PNW. These videos helped launch their journey.
A social recruitment effort for AIG to get millennials interested in a rapidly changing industry.
When the economy took a downturn, we responded by giving consumers moments of peace. The highlight was an art installation of kites representing every credit union in the state. It garnered millions in earned media, was covered by every media outlet in the state of Washington and got picked up by CNN nationally. The short film won an Emmy.
HarborOne Bank recently launched The Ultimate Homebuyer program to give first time homebuyers every advantage they need to close on a mortgage.